People have a negative perception of local books such that it is bad or incomparable to international standards despite not reading them. In order to overcome these biases, people should learn about local books in a fun way.
Another World is a pop-up mama shop with gachapon machines featuring some local books & their characters, which aims to let people immerse themselves into the world world of local books by going there.
The campaign includes posters to raise awareness, a microsite to allow people to learn more about the different local books, and a pop-up mama shop that has different products repackaged to showcase the different local books. The main highlight of the mama shop, the gachapon machines, will contain capsules of figurines of the different characters from the different local books.
Programs used: Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Adobe Xd